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Startups will be the backbone of Southeast Asia recovery

July 21, 2020
Jungle Insights

It has been tough to watch this cruel disease spread from Asia across the planet and back again. Right across the world, the startup sector is suddenly faced with a common enemy and is working out new ways of conducting business to survive.

Whether you are in Shoreditch or Singapore, tech startups, always fragile whatever the prevailing weather, are having to adapt and innovate at speed. In tech hubs everywhere companies are looking at which aspects of their business are most relevant right now. It was no surprise that our London-headquartered investment, builder.ai, launched a range of pre-packaged apps for smaller businesses like florists, grocery stores and clothing stores, to help them build their own ecommerce and delivery apps.

Coronavirus is first and foremost a human tragedy for all those affected and as an investor I am deeply concerned about the global panic I have seen proliferate. Yet at the same time, I am also optimistic that Southeast Asia and the emerging tech sector in our region will emerge stronger than ever from this period of uncertainty. We’re convinced that startups will lead economies across the 12 countries we invest in, into recovery.

We are a resilient bunch

Our past experience of SARS and Avian flu has helped those of us in Southeast Asia to understand what impact a sudden collapse in consumer demand can have and the supply problems that a pandemic causes. Jungle Ventures is 10 years old this year and having started the firm in the immediate aftermath of the global financial crisis, we have always known that good times can not be taken for granted. Prepare for the worst and hope for the best is sound advice for all entrepreneurs, wherever they are in the world.

In the Western world the scale of the social and economic impact of COVID-19 is harshly unfamiliar. In Southeast Asia we are perhaps more used to periods of rapid upheaval, where the social and economic evolve fundamentally.

But even while we are tackling the crisis, we should think about what we can learn from the chaos and build something new and better from it.

Optimists are always seeking green shoots and the strongest green shoot I can see is all things digital. Connectivity is the medicine that will propel the developing countries in our region forward.

Tech will be the biggest beneficiary of this unfortunate crisis

A decade ago, 80 percent of Southeast Asians had limited or no access to the internet, according to the 2019 Southeast Asia Internet Economy Report from Google, Temasek and Bain & Company. But now, the region’s 360 million internet users are the world’s most engaged and spend between four and five hours a day online. Every major life event or transaction this generation will undertake will be enabled or facilitated online.

Before the outbreak, more than 80 percent of 370 middle-market firms across the region recently surveyed by EY said they planned to increase investment in “transformative technologies” over the next three years. My hunch is that when things settle down, this will become a priority for most businesses, large and small.

Parts of our tech sector now have a huge opportunity to catch up with the US, China and Europe. Education has always been important to parents in Southeast Asia and if the new normal is remote learning, we know that families will pay for this. Health care can also adapt to a world of telemedicine, perhaps more rapidly than people had realised, and that will become an increasingly important tech sector in this region, as in others.

Coronavirus adds uncertainty, but it does not change the fundamentals of Southeast Asia

The SARS virus in 2003, long before the launch of the iPhone, was a turning point for the Chinese titans Alibaba and Tencent. At the time, e-commerce was relatively primitive but as the outbreak left many Chinese suppliers with few brick-and-mortar stores to sell their goods, many turned to the online platforms that hadn’t been forced to close.

Many great tech companies — Airbnb, Square and Stripe of the US — were founded from the debris of the 2008 financial crisis.

In Southeast Asia, we have a region of more than 360m people who fully believe in the power of tech to improve their finances, their lives and the businesses they own or work for. And that is why ultimately our emerging tech sector — though rocked and roiled by coronavirus right now — will come back stronger. The pandemic, if anything, will accelerate tech adoption and confirm that Southeast Asia is a region with the proficiency and resources to build global companies.

Coronavirus will push our region even further online, both from a consumer perspective and in forcing businesses to put in place software that helps them to ride out shocks. Our SMEs, on which so many family livelihoods depend, will need better communications tools, databases, inventory management systems and procurement processes. A younger generation of digital natives is keen to adopt these, to make their parents’ businesses more agile.

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